Maserati Passion App is Mobile Configurator, Noise Maker
Maserati announced its new smartphone app geared at brand enthusiasts today that functions as a multimedia product catalog and social media tool.
The social media aspect of Maserati Passion US allows users to share comments about the brand and its cars in real time and provides links to the automaker’s Facebook, YouTube and Twitter pages. You’ll need to register in order to join the conversation, but the rest of the app is accessible upon installation.
Once downloaded, your mobile device carries a complete index of the company’s cars, including pictures, specifications and even audi clips of each car’s exhaust note.
It also features a dealer locator and a news section to offer updates on the latest Maserati events and product news. Of course, people who are really in touch with the brand probably won’t find anything new, but there’s something special about being able to listen to the Maserati V8 signature roar over and over.
There’s a version specifically geared toward iPad users which includes a section dedicated to the Maserati store. The app itself is free, and aside from the store there isn’t any way to spend money, so it’s probably worth downloading if for nothing else than the cool sounds.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
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