Toyota Racing Dream Build Challenge Kicks Off – Videos

Jason Siu
by Jason Siu

Back in late August, Toyota announced its custom vehicle build-off featuring four of its drivers: Kyle Busch, Clint Bowyer, Antron Brown, and Alexis Dejoria. Each driver has now selected their Toyota vehicle and the shop at which it’ll be built, and the customization has begun.

Each vehicle will be completed by this year’s SEMA Show, when fans will be able to vote for their favorite project. The winning team will be awarded with $50,000 for a charity of their choice.

The build off is well under way and the Japanese automaker has released several videos spotlighting and introducing each driver and their project. Kyle Busch will be building his rendition of a ‘Rowdy Edition Camry’ at Detroit Speed, Inc. while NASCAR driver Clint Bowyer is going green with his ‘Tekked-Out Prius’. Antron Brown, competitor in the NHRA Top Fuel circuit is building a ‘Family Sequoia Dragster’, and lastly, female funny car pilot Alexis Dejoria has teamed up with Racer Engineering to build a Pre-Runner Tundra.

Watch the introduction videos to each driver and their builds below.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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