C-Class Convertible to Join Mercedes Lineup
German luxury automaker Mercedes-Benz is looking to refresh the majority of its lineup, promising to refresh or replace 19 existing models in addition to bringing 11 new models to market.
According to Steve Cannon, CEO of Mercedes-Benz USA, the next eight years will be the biggest growth phase in America for Mercedes, from the introduction of the new CLA-Class, to a refresh on its flagship S-Class sedan model. But the biggest news is the introduction of a C-Class convertible variant, which will be the German automaker’s new entry drop-top model.
Currently, the E-Class convertible is the cheapest convertible the German automaker offers, and Mercedes hopes to attract a whole new segment of buyers with its C-Class convertible. The CLA-Class will come first next year, joined by a refreshed E-Class and a new S-Class sedan.
[Source: USA Today]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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