Land Rover Defender Will Be Entry-Level Vehicle
The Land Rover Defender is slated for sale here in the U.S., and when it hits dealers it will be the British Brand’s entry-level vehicle.
The Defender could be on sale here by 2015, and it will be based on the DC100 concept that debuted at the 2011 Frankfurt auto show. When it does go on sale, it will undercut the Range Rover Evoque Pure, which starts at $41,995, making it the cheapest product in the Land Rover lineup.
Parent company Tata says that Land Rover is moving towards more volume sales, and looking to move away from being a niche automaker. But he also added, “We will not be catering to all customers.”
[Source: Automotive News]
Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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