Toyota Dream Build Challenge Cars Don't Disappoint: 2012 SEMA Show

Jason Siu
by Jason Siu

Extensively previewed prior to their 2012 SEMA Show debut, the Toyota Celebrity Dream Build Challenge vehicles did not disappoint on the floor in Las Vegas.

Of the four projects, Antron Brown’s Dragquoia stole the show. The SUV turned drag car is wild and surprisingly looks fitting thanks to its massive 21.5-inch wide rear tires and TRD-supercharged powerplant with nitrous.

Kyle Busch’s Toyota Camry gave owners a good look at what could be done to America’s best-selling car to stand out from the crowd, while the “Tekked-Out” Prius certainly lived up to its billing with plenty of ultra-high-tech goods in the cabin.

Finally, the Off-Road Tundra was a huge hit with the truck crowd, showing off the versatility it has to offer with its 5.7-liter, TRD-supercharged V8.

GALLERY: Antron Brown’s DragQuoia Sequoia Dragster

GALLERY: Clint Bowyer’s Tekked-Out Prius

GALLERY: Kyle Busch’s Rowdy Edition Camry

GALLERY: Alexis DeJoria’s Pre-Runner Tundra

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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