Kia Will Compete With Luxury Automakers by 2017: Exec
With the Kia Quoris heading to America in 2014, the Korean automaker is making the bold statement that it’ll compete with other luxury automakers by 2017.
Kia, which is owned by Hyundai, has certainly done a great job turning its image around the last few years. Hyundai has done the same, and both Korean automakers now have their eyes set at the luxury auto market. The only problem is, Hyundai declared the same statement with a goal of 2010, and the Equus hasn’t quite captured the market that Hyundai had hoped.
SEE ALSO: Kia Quoris In-Car Tech Detailed
So will the Quoris be a better bet? Only time will tell. Based on the same architecture as the Equus, the Quoris went on sale this year in Korea as the K9 and is expected to be priced around $55,000 when it goes on sale in America.
It’s an ambitious statement to make, considering the public still sees both Korean automakers as manufacturers of quality, yet affordable cars.
Discuss this story at Quoris.org.
GALLERY: Kia Quoris
[Source: Car and Driver]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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