AutoGuide.com

Mazda, Fiat Finalize Deal to Produce Alfa-Romeo Roadster

2

As automotive partnerships go, a new relationship budding between Mazda and Fiat promises only exciting things, as both companies announced today that a deal has been finalized to produce a new Alfa-Romeo roadster based on the next generation Mazda MX-5.

The agreement states that both companies will build two distinctly different roadsters, both of which will use rear-drive setups, with assembly taking place at Mazda’s Hiroshima, Japan, plant starting from 2015. Both roadsters will receive brand-specific styling and engine choices in a bid to keep their separate identities intact.

For Mazda, this agreement will help the brand’s production facility optimize its economies of scale, and the new roadster will help Alfa Romeo reach the targets it has set for itself following the brand’s relaunch into the U.S.

Discuss this story at clubroadster.net