Mazda, Fiat Finalize Deal to Produce Alfa-Romeo Roadster

Stephen Elmer
by Stephen Elmer

As automotive partnerships go, a new relationship budding between Mazda and Fiat promises only exciting things, as both companies announced today that a deal has been finalized to produce a new Alfa-Romeo roadster based on the next generation Mazda MX-5.

The agreement states that both companies will build two distinctly different roadsters, both of which will use rear-drive setups, with assembly taking place at Mazda’s Hiroshima, Japan, plant starting from 2015. Both roadsters will receive brand-specific styling and engine choices in a bid to keep their separate identities intact.

For Mazda, this agreement will help the brand’s production facility optimize its economies of scale, and the new roadster will help Alfa Romeo reach the targets it has set for itself following the brand’s relaunch into the U.S.

Discuss this story at clubroadster.net

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>

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