Scion FR-S for Toyota Grand Prix Celebrity Race Set for Chicago Auto Show Debut

Jason Siu
by Jason Siu

At the 2013 Chicago Auto Show, Scion will debut a special FR-S that will be used in the 2013 Toyota Grand Prix of Long Beach celebrity race this April.

In previous years, the Scion tC was represented in the race, but it’s no surprise that the Japanese automaker will be bringing its FR-S this year.

SEE ALSO: 2013 Scion FR-S Review: Road Test – Video

The Scion FR-S will be the focal point for the booth, but the automaker will be showcasing all of the other models in the lineup with an interactive counter next to each vehicle.

“The Chicago Auto Show attracts lots of young people so interactivity is key to our exhibit,” said Steve Hatanaka, auto shows and special events manager at Scion. “From its visual flair to hi-tech amenities, this exhibit was designed to appeal to a young audience.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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