New Mini Cooper to Be Unveiled to Dealers Next Week
The new generation of MINI Cooper won’t hit dealers until March, 2014, but the car will be revealed to dealers at a worldwide association meeting next week.
The new MINI is going to be built on an all-new platform that will underpin at least ten other BMW and MINI models. Based on spy photos of the car, it will also get all-new sheet metal culminating in a more aggressive look.
MINI just introduced the last model to be built on the current platform, the two-door Paceman, which AutoGuide.com recently had a chance to test. It will be the only new vehicle launch for the brand in 2013. Despite that, the VP of MINI USA Jim McDowell says that the brand will set sales records in 2013.
SEE ALSO: 2013 MINI Paceman Review
Helping this planned growth is a larger marketing budget which is supposed to increase 30 percent compared to last year.
Watch for details to leak out from the event next week as they often do.
[Source: Automotive News]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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