Hyundai's Unveiling a New Concept Car Next Week

Jason Siu
by Jason Siu

Hyundai has announced its full lineup for the 2018 Geneva Motor Show.

The Korean automaker has confirmed a new concept car will make its world premiere next week in Geneva, previewing Hyundai’s future design language. The concept promises to deliver a distinctive new look and feel for the brand, with all future models based on the new theme that Hyundai says will harmonize the key design elements proportions, architecture, styling, and technology.

2018 Geneva Motor Show Full Coverage

Along with the new concept car, Hyundai will host the world premiere of the Kona Electric (seen above) and the fourth-generation Santa Fe. The NEXO, Hyundai’s next-generation fuel cell vehicle, will also have its European debut.

“The line-up at the 2018 Geneva Motor Show underlines Hyundai’s pioneering spirit in future mobility and showcases the fact that Hyundai is leading the industry’s transformation,” said Thomas Schmid, chief operating officer at Hyundai Motor Europe. “With the All-New Kona Electric and the All-New NEXO we show that zero-emission mobility is ready for the mass market. And our new concept car shows what future models will look like, again emphasising the future driven spirit and unconventional thinking of our brand.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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