Toyota Prius Family Tops California New Vehicle Registrations

Jason Siu
by Jason Siu

The Toyota Prius family was the most popular new vehicle badge sold in California last year, accounting for 61,893 vehicles registered in the state.

The registration data is courtesy of R.L Polk, which showed the four Prius models (Prius Liftback, Prius v, Prius Plug-in, and Prius c) helped the Japanese automaker have the top-selling new vehicle badge in California. It further strengthens the belief that the state’s consumers continually support hybrids and putting more of them on the road.

“Consumers are drawn to the Prius vehicles because of the brand’s focus on efficiency,” said Bill Fay, group vice president and general manager of Toyota Motor Sales, Inc. “All four distinct Prius models offer outstanding fuel economy.”

SEE ALSO: Ford Hybrids Not Achieving EPA MPG Ratings: Report

To further jab at its competition, Toyota stated that editors of recently tested the Prius v against the Ford C-MAX on a 365-mile highway route. The Prius v actually bested its EPA highway rating by 1.9 percent – 40.8 mpg. The Ford C-MAX on the other hand, only averaged 35.5 mpg, which is 24.4 percent less than its EPA rating. Those findings will surely add more fuel to the fire on the recent claims that Ford’s hybrids aren’t achieving the stated MPG ratings.

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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