Next-Gen Jaguar XJ Not Getting Two Different Body Styles: Design Boss
Rumors that the next-generation Jaguar XJ would sport a different look for the Chinese market has been debunked by the automaker’s design director, Ian Callum.
What Callum did admit is that the China’s preference in styling will play an increasing role in the British automaker’s design for years to come. However, Callum stated that Jaguar will resist any pressure to produce special edition models purely for the Chinese.
SEE ALSO: Next-Gen Jaguar XJ to Bring Back Classic Look… for China
“They [special editions] tend to be over-designed for the sake of it, and a bit patronising in the use of Chinese imagery or materials,” said Callum at the 2013 Shanghai Motor Show. “However, what I can see happening as China becomes a trend leader in world design is us using more materials that influence Chinese buyers across our global range. But it would be a subtle use of woods or materials rather than anything overt.”
Reading between the lines, that means that the next-gen XJ won’t be seeing a different body style just for the Chinese market. But that also means that Jaguar will be designing it for a global market, but perhaps heavily influenced to attract the Chinese.
[Source: Autocar UK]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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