Pandora Internet Radio Counts 2.5 M Automotive Users
Pandora Media Inc. has announced that its online radio service has reached 2.5 million U.S. listeners in cars.
The milestone was reached as Pandora continues its efforts to win customers from traditional radio stations. Listeners can get access to Pandora from 23 automakers and eight aftermarket car-stereo manufacturers, said Pandora today in a statement. This year, the internet radio service will be available on over 100 models.
According to Pandora, about half of all its listening takes place in vehicles, and the company hopes to have it come pre-installed in one-third of all new vehicles sold in the U.S. this year. Pandora is also planning to make its service available in Dodge, Infiniti, Jeep, Kia, and Ram brand vehicles.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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