Toyota Will Continue Producing Truck-Based SUVs
The crossover market may be booming right now, but Toyota has no plans to discontinue production on any of its truck-based SUVs.
According to the Japanese automaker, there is sufficient demand to keep selling its four body-on-frame SUV models: 4Runner, FJ Cruiser, Sequoia, and Land Cruiser. Comparatively speaking however, Toyota’s truck-based SUV sales are weak when stacked up against its crossover models. Last year, the automaker sold 78,457 total units of its four SUVs, meanwhile the Highlander crossover sold 121,055 units.
Despite the shift in consumers from SUVs to crossovers, Toyota wants to continue being a major player in the SUV market.
“They are in different enough markets that they don’t get in the way of each other,” said Bill Fay, Toyota Division general manager. “We’ve streamlined the process with dealers in how they are distributed. Every month, they give us some volume, and it’s not a big drain on time, resources or money.”
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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