Infiniti's Latest Ad is an Interactive, Responsive Film – Video
Teaming up with Campfire, which was co-founded by The Blair Witch Project creators Mike Monello and Gregg Hale, Deja View is a bit of a creepy experience, but interesting nonetheless. It features the Japanese automaker’s new Q50 sedan and combines cinematic narrative with the latest natural language processing systems to create an ad that is unique to practically each and every viewer.
2014 Infiniti Q50 Review – Video
Quite honestly, the best way to see what the ad is all about is to try it out yourself here, but you can also catch a trailer for it below.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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