Toyota Driver Attention Research Vehicle to Debut at LA Auto Show

Jason Siu
by Jason Siu

Toyota has announced that it will debut a Driver Attention Research Vehicle concept at this year’s Los Angeles Auto Show.

The Japanese automaker posed the question, “What if we could reduce driver distraction before ever putting a key in the ignition?” The all-new, concept research vehicle hopes to answer that question in LA this year.

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Unfortunately, Toyota released very few details on what the concept will be like, but it is a joint project between MIT and Toyota and aims to shed new light on driver distractions associated with voice command systems. In addition, Chuck Gulash, Director of Toyota’s Collaborative Safety Research Center (CSRC) will share information on a groundbreaking study with Stanford University. The study, which used a new and innovative driving simulator, will enhance our understanding of how drivers and cars interact as technology moves forward towards self-driving vehicles.

Check back with AutoGuide for more information on the Driver Attention Research Vehicle when it makes its debut at this year’s LA Auto Show.

Discuss this story at our Toyota forum.

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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