GM Has Sold 1,800 Cars With Online Shopping Tool
General Motors launched the ‘shop-click-drive’ tool on Nov. 6, 2013 and has since sold 1,800 vehicles through the internet-based shopping tool.
Essentially, interested buyers can use the tool to research a specific vehicle, get estimated pricing, learn more about the car itself and choose financing deals along with getting information on a trade-in, all using the internet. Applications for credit can also be completed using the tool, along with scheduling delivery times.
This new tool will likely be used most by young people, with many saying that sales people are too pushy and can turn them off. It eliminates much of the dealership experience, and lets customers do the majority of their shopping from home. GM is pushing the ‘shop-click-drive’ as hassle, pressure and worry free.
SEE ALSO: GM Expands Online Shopping Tool for Buyers
“We wanted to be among the first dealerships to market with ‘Shop-Click-Drive’ because it provides the experience that our customers expect from retailers,” said Dan Endress, director of digital marketing at Paddock Chevrolet in Kenmore, N.Y.
Dealers can choose to opt in to the program. Currently, 47 of the 50 states offer at least one ‘shop-click-drive’ enabled dealer.
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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