Toyota 'TRD Pro' Confirmed for Chicago Debut

Stephen Elmer
by Stephen Elmer
We’re committed to finding, researching, and recommending the best products. We earn commissions from purchases you make using links in our articles. Learn more here
toyota trd pro confirmed for chicago debut

At next week’s Chicago Auto Show, Toyota will roll out something called “TRD Pro,” which looks to be an off-road specific package for the Tundra.

A short TRD Pro teaser commercial showing a Tundra that appears slightly lifted with a unique grille, black wheels, a modified-sounding exhaust and a TRD Pro badge on the tailgate is all the company has released so far. Exactly how modified the truck will be is unknown, but it looks like it could be a competitor to Ford’s SVT Raptor, with the likely upgrades coming to the shocks, wheels and exhaust.

A Toyota representative confirmed that “TRD Pro” will be revealed at the Chicago show next week, but refused to elaborate.

It may be Tundra specific, but it could also be a new equipment line that could find its way into other Toyota products.

Discuss this story at our Tundra Forum.

Stephen Elmer
Stephen Elmer

Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="">Twitter</A> and <A title="Stephen on Google+" href="">Google+</A>

More by Stephen Elmer

Join the conversation
2 of 4 comments
  • DIRTNAPP DIRTNAPP on Jan 28, 2014

    I really hope its a bada$$ line. I'm tired of the stupid glorified overpriced raptor everyone is raving about.

  • Motoxer913 Motoxer913 on Jan 29, 2014

    Don't get your hopes up. I watched the commercial over and over in slo-mo and I'm pretty sure it's nothing but wheels, maybe shocks, little if no lift, and a paint job. I have a feeling we are all going to be disappointed in this. Definitly not going to challenge any raptors with this.