Toyota ‘TRD Pro’ Confirmed for Chicago Debut


At next week’s Chicago Auto Show, Toyota will roll out something called “TRD Pro,” which looks to be an off-road specific package for the Tundra. 

A short TRD Pro teaser commercial showing a Tundra that appears slightly lifted with a unique grille, black wheels, a modified-sounding exhaust and a TRD Pro badge on the tailgate is all the company has released so far. Exactly how modified the truck will be is unknown, but it looks like it could be a competitor to Ford’s SVT Raptor, with the likely upgrades coming to the shocks, wheels and exhaust.

A Toyota representative confirmed that “TRD Pro” will be revealed at the Chicago show next week, but refused to elaborate.

It may be Tundra specific, but it could also be a new equipment line that could find its way into other Toyota products.

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moseph says:

its pretty obvious its going into the tacoma, tundra, and 4 runner. commercial shows 3 vehicles. one version you can pause it and clearly see all 3

Shiratori1 says:

That’s what I got from it. Additionally, one of the features of the TRD Pro trim will be a grill that uses the FJ Cruiser-like “TOYOTA” badge as opposed to the normal chrome oval. Very interested in seeing the details on this.


I really hope its a bada$$ line. I’m tired of the stupid glorified overpriced raptor everyone is raving about.

motoxer913 says:

Don’t get your hopes up. I watched the commercial over and over in slo-mo and I’m pretty sure it’s nothing but wheels, maybe shocks, little if no lift, and a paint job. I have a feeling we are all going to be disappointed in this. Definitly not going to challenge any raptors with this.