Top 10 Automotive Commercials of Super Bowl XLVIII
Depending on which team you were cheering for, the Super Bowl was a chance to exercise humility or an excuse to bury your head in the sand.
Regardless whether you were cheering for Denver, Seattle or the halftime show, the great advertising equalizer was there. Fans had the usual battery of multi million-dollar commercials to digest and as usual, automobile manufacturers brought the big ad guns out to play.
Kia’s K900 offers generous standard equipment, V8 power, rear wheel drive and a massive customizable gauge cluster. It could be one heck of a bargain alternative to “real” luxury sedans of similar size and strength if you can get past the idea of spending well over $60,000 on a Kia.
Super Bowl commercials carry controversy in the advertising world for being outrageously expensive with little potential to spur sales. Lawrence Fishburne singing might not get you to open your wallet, but it’s worth watching anyway.
Get the Flash Player to see this player.
Bruce Willis and Honda just want a hug. In an effort to emphasize the safety of its product line, the Japanese automaker’s big game ad featured the die-hard action hero halfheartedly hugging Fred Armisen, who doesn’t want to let go.
Get the Flash Player to see this player.
The Jeep Cherokee got attention for its look when it debuted during the New York Auto Show last year, but its sales are what should really be turning heads by accounting for roughly 25 percent of its January sales. Considering how important the Cherokee is to Jeep, it makes sense that it would air a slightly more serious and straightforward commercial.
Get the Flash Player to see this player.
Leveraging a sexually charged situation centering around farm animals, Chevrolet spent its ad time promoting its line of heavy duty trucks new for the 2015 model year.
Get the Flash Player to see this player.
All you really need to know about this commercial is that there is a scene that makes fun of the German accent. Every time a Volkswagen crosses the 100,000 mile mark, a German engineer gets his wings, or at least that’s what the ad jokingly suggests.
Get the Flash Player to see this player.
Jaguar’s F-Type in both coupe and convertible versions is anything but tame. The exhaust note, style and available overwhelming V8 power are all enough to catch attention. Playing off its heritage, the British brand featured an ad starring famous Brits who regularly play villains.
Get the Flash Player to see this player.
Fittingly for the Super Bowl, Ford upsized its ad this year. It talks about the Ford Fusion Hybrid’s fuel economy before following the first commercial with a second ad reading the same script… with a twist.
Get the Flash Player to see this player.
Terry Crews being silly with the Muppets was easily the funniest automotive ad shown during the big game this year. Crews stops to give a hitchhiking gang of the puppets a ride and finds them taking over the Toyota Highlander he is driving.
Get the Flash Player to see this player.
Unlike most of the ads that played last weekend, the Maserati Ghibli commercial took everyone by surprise. it probably helped that almost no one watching the game had ever heard of the Ghibli, but Maserati’s mid-size sedan commercial was easily one of the most memorable.
Get the Flash Player to see this player.
The trouble with setting the bar high is that people expect you to raise it the next time. That’s a challenge Chrysler set itself up for after the initial “Imported From Detroit” ad aired starring Eminem. But the star-studded list of legendary celebrities grew to include Bob Dylan this year and what happened was anything but disappointing.
Get the Flash Player to see this player.
Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="http://twitter.com/lukevandezande">Twitter</A> and <A title="Luke on Google+" href="http://plus.google.com/112531385961538774338?rel=author">Google+</A>.
More by Luke Vandezande
Comments
Join the conversation
The Chrysler ad #1? Seriously? What a pretentious, pandering piece of garbage ad.