Infiniti Expanding Lineup by 60 Percent Over 5 Years
At the 2014 New York Auto Show, Infiniti introduced two updated models, but that’s just the start of the growth for the Japanese automaker.
The company has announced its plans to grow its lineup by 60 percent over the next five years and expects to compete in 80 percent of premium segments by 2018. In addition, and perhaps more excitingly, Infiniti will double its powertrain offerings over the same period, which is welcoming considering most of its models feature the automaker’s 3.5- or 3.7-liter V6 engine.
SEE ALSO: Infiniti Q70 Grows Longer, Safer and Sexier for 2015
The Q50 kicked off Infiniti’s new product offensive, and at the 2014 New York Auto Show, the brand showed off the refreshed Q70 and QX80 models. Up next will be the production version of the Q30, a compact vehicle targetting younger buyers. It will be Infiniti’s first vehicle built in Europe and will be launched next year.
With the help of Sebastian Vettel, Infiniti’s Director of Performance, the brand not only wants to capture the hearts of luxury buyers, but true automotive enthusiasts looking for a spirited driving experience. The powertrain expansion should be exciting for performance seekers, especially considering Infiniti shoe-horned a GTR powerplant under the hood of the Q50 Eau Rouge Concept.
GALLERY: 2015 Infiniti Q70
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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