GM Offering Discounts, Dealer Incentives on ELR
Sales of Cadillac’s ELR plug-in hybrid are off to a rocky start, and now GM is trying sweeten the pot by offering discounts to customers and dealers.
Dealers are being offered a $5,000 incentive to offer test drives in the ELR, a program it calls the Demonstrator Allowance Program. It has been devised as a way to register more test drives, in part to help spread awareness of the car.
GM is also offering up to $3,000 off of a purchase or lease of a new Cadillac ELR to the customer. And to top it off, dealers will get an extra $2,000 for every ELR sold in July, and $1,000 for each ELR sold in August.
SEE ALSO: Crazy Cadillac ELR Price Doesn’t Matter
At the end of April, GM had 1,700 ELR models in stock, which equals roughly a 725-day supply.
Dealers have until July 2 to designate ELR test vehicles. The program will then pay out the $5,000 for each ELR assigned to the fleet, provided its accumulates 750 miles of logged test drives.
The ELR costs $75,995 including delivery.
GALLERY: 2014 Cadillac ELR
[Source: Automotive News]
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Stephen covers all of the day-to-day events of the industry as the News Editor at AutoGuide, along with being the AG truck expert. His truck knowledge comes from working long days on the woodlot with pickups and driving straight trucks professionally. When not at his desk, Steve can be found playing his bass or riding his snowmobile or Sea-Doo. Find Stephen on <A title="@Selmer07 on Twitter" href="http://www.twitter.com/selmer07">Twitter</A> and <A title="Stephen on Google+" href="http://plus.google.com/117833131531784822251?rel=author">Google+</A>
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