Dodge Viper Production Paused… Again


Chrysler is putting a temporary stop to production yet again as it struggles to clear its glut of it high-end sports car.

AutoBlog reports that Chrysler is idling Viper production at its Conner Avenue assembly plant in Detroit again. Chrysler briefly resumed production of its halo car from June 23 to July 3 after halting production for two months. But rather than re-starting assembly following the July 4 long weekend, the company is putting the Viper back in a holding pattern.

SEE ALSO: SRT Viper Production Resumes After Two-Month Suspension

Chrysler’s supply of Vipers climbed from a 202 to 296 day supply between May and June with an inventory of 700 units according to data from Automotive News. The 2014 SRT Viper carries a starting MSRP of $104,840 including delivery and is proving to be a tough sell. C

hrysler launched the Viper ahead of Chevrolet debuting the seventh-generation Corvette Stingray, which is less powerful but also much more affordable. Meanwhile, Chevrolet is preparing to launch a new Z06 version of that car that will trump the Viper with a more powerful engine although pricing for that version hasn’t been announced.

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[Source: AutoBlog]