Dodge Viper Production Paused… Again

Luke Vandezande
by Luke Vandezande

Chrysler is putting a temporary stop to production yet again as it struggles to clear its glut of it high-end sports car.

AutoBlog reports that Chrysler is idling Viper production at its Conner Avenue assembly plant in Detroit again. Chrysler briefly resumed production of its halo car from June 23 to July 3 after halting production for two months. But rather than re-starting assembly following the July 4 long weekend, the company is putting the Viper back in a holding pattern.

SEE ALSO: SRT Viper Production Resumes After Two-Month Suspension

Chrysler’s supply of Vipers climbed from a 202 to 296 day supply between May and June with an inventory of 700 units according to data from Automotive News. The 2014 SRT Viper carries a starting MSRP of $104,840 including delivery and is proving to be a tough sell. C

hrysler launched the Viper ahead of Chevrolet debuting the seventh-generation Corvette Stingray, which is less powerful but also much more affordable. Meanwhile, Chevrolet is preparing to launch a new Z06 version of that car that will trump the Viper with a more powerful engine although pricing for that version hasn’t been announced.

Discuss this story at our SRT Viper forum

[Source: AutoBlog]

Luke Vandezande
Luke Vandezande

Luke is an energetic automotive journalist who spends his time covering industry news and crawling the internet for the latest breaking story. When he isn't in the office, Luke can be found obsessively browsing used car listings, drinking scotch at his favorite bar and dreaming of what to drive next, though the list grows a lot faster than his bank account. He's always on <A title="@lukevandezande on Twitter" href="">Twitter</A> looking for a good car conversation. Find Luke on <A title="@lukevandezande on Twitter" href="">Twitter</A> and <A title="Luke on Google+" href="">Google+</A>.

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  • Auto Motive Auto Motive on Jul 08, 2014

    Viper production should be retool for the new hellcat v8 in place of the v10. Next up is robot painting to lower the Vipers cost. Cost cutting is needed to compete with the new generation Z06 rumored to be priced at $85-89k base upward to about $115k fully optioned. 650hp torque vs the new Vipers mighty hellcat at 707/650...who is going to be the winner??? at the same price that is.

  • Viper Viper on Jul 08, 2014

    I love vipers and i think there are nothing wrong with the new viper if nobody are buying them.Dont care it will be a collectors item and plz no hellcat in the viper What makes a viper is the 8.0 liter V10 remove that and its not a viper anymore

    • See 3 previous
    • Alex Kozovski Alex Kozovski on Jul 09, 2014

      So... Dodge should just start rebadging Corvettes? Otherwise, it doesn't sound easy at all.