Nissan Navara Platform to Underpin US Midsize Pickup
Nissan will turn to its Navara pickup to help develop a new truck for the U.S. market.
According to a report by The Truth About Cars, the Japanese automaker is scrapping its plan to build a next-generation Frontier pickup for the U.S. market based on the first-generation truck. It appears that bringing the first-generation Frontier platform up to modern crash standards is too expensive. Instead, Nissan will develop a new pickup based on the Navara’s architecture.
SEE ALSO: 2015 Nissan Navara Hints at Future Frontier
The company believes there’s a market for a small, fuel-efficient truck with an attractive price tag. Unfortunately, the Navara is too expensive for the U.S. market so expect Nissan to use the Navara for its ability to pass stringent crash tests while sporting a modern, diesel engine under the hood.
Nissan Mexico will be in charge of engineering the truck to meet NAFTA standards and the current Frontier will be available until 2018, which is when the new truck is expected to arrive.
GALLERY: 2015 Nissan Navara
[Source: TTAC]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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"The company believes theres a market for a small [not mid-size], fuel-efficient truck with an attractive price tag." This is EXACTLY what is completely missing in the North American market.