Rumors are surfacing again that Apple is looking to take on everyone from BMW to Tesla with its own car.
According to a recent report from Reuters, the tech giant is hiring automotive technology and design experts as it is filling up a “top-secret research lab” that will possibly lay the foundation to build its own car.
The caveat to the rumor is the fact that Apple is working on CarPlay and the recruiting could just be for employees to help develop the in-car entertainment system. It is suggested that Apple is looking beyond just infotainment systems as the background and seniority of the executives its searching for points towards building a car.
This isn’t the first time that rumors of Apple developing its own car have surfaced. Google is developing its own self-driving car and most recently, Tesla CEO Elon Musk went on record saying that Apple has been attempting to hire out its employees with big cash incentives.
According to The Wall Street Journal Apple has hundreds of employees working on the design of a minivan-like vehicle under the project name “Titan” and is gearing up to compete directly with Tesla..
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