Apple ICar Rumors Resurface
Rumors are surfacing again that Apple is looking to take on everyone from BMW to Tesla with its own car.
According to a recent report from Reuters, the tech giant is hiring automotive technology and design experts as it is filling up a “top-secret research lab” that will possibly lay the foundation to build its own car.
The caveat to the rumor is the fact that Apple is working on CarPlay and the recruiting could just be for employees to help develop the in-car entertainment system. It is suggested that Apple is looking beyond just infotainment systems as the background and seniority of the executives its searching for points towards building a car.
SEE ALSO: Apple Tempting Tesla Staff With Big Cash Bonuses
This isn’t the first time that rumors of Apple developing its own car have surfaced. Google is developing its own self-driving car and most recently, Tesla CEO Elon Musk went on record saying that Apple has been attempting to hire out its employees with big cash incentives.
According to The Wall Street Journal Apple has hundreds of employees working on the design of a minivan-like vehicle under the project name “Titan” and is gearing up to compete directly with Tesla..
Discuss this story at our Apple Car Forum.
[Source: Reuters]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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