Nissan's Super Bowl Commercial Wins YouTube AdBlitz

Jason Siu
by Jason Siu

With over 22-million views on YouTube Nissan’s Super Bowl commercial was the fan favorite this year.

The Japanese automaker’s “With Dad” commercial won this year’s YouTube AdBlitz competition, voted by fans as their Favorite Super Bowl Commercial of 2015. This year there were nearly 40 percent more votes cast than last year, with this year’s fan favorite receiving 60 percent more votes than last year’s top pick. The heartwarming commercial follows an up-and-coming race driver as he also enters the world of fatherhood.

SEE ALSO: Watch All The 2015 Automotive Super Bowl Commercials Here

Also starring in the commercial were two new vehicles that were never seen including the GT-R LM NISMO racecar and the 2016 Nissan Maxima.

“The tremendous response we’ve had to the commercial is due in part to the excitement around the new vehicles teased in the spot, but mainly came down to creating a story that authentically resonated with our audience,” said Fred Diaz, senior vice president of Nissan sales and marketing and operations U.S., Nissan North America. “In the commercial we saw both parents share equally in the courage, hard work and sacrifice required to keep the family strong – a struggle many people can relate to in their own daily lives.”

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Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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