Subaru Boss Says BRZ Needs 'More Performance'

Jason Siu
by Jason Siu

Even the president of Subaru admits the BRZ needs a little more power.

Speaking to Autoline TV, president and COO Subaru of America, Tom Doll, shared his thoughts on the Subaru BRZ sports car and what may lie in its future.

“There’s a place for the BRZ in our product lineup,” said Doll. “We may have to do some things to it to enhance the driving performance a little more; take it up a little bit. Because I think that’s one of the learnings we’ve seen out of that vehicle, if it had a little bit more performance to it, it could really take up the sales level even more.” Doll admits that the future of the BRZ and a second generation of the car depends on Subaru’s relationship with Toyota.

SEE ALSO: Subaru BRZ STI Coming to US

The bigger question is what the Japanese automaker defines as “performance,” whether that’s horsepower under the hood of the car, or suspension enhancements that further improve the handling of the Subaru BRZ. If it’s the latter, enthusiasts might be disappointed to see the Subaru BRZ STI come to U.S., as it packs plenty of STI products, none of which improve engine performance.

[Source: Autoline]

Discuss this story at our Subaru BRZ Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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2 of 7 comments
  • Smartacus Smartacus on Jul 15, 2015

    Maybe Fubar-u should rebadge a Miata

  • Khalid Ansari Khalid Ansari on Jul 16, 2015

    If it that's how it is gonna look I won't even be mad if it doesn't have any power enhancement. Leave the engine mods to me then. There must be at least one really good supercharger if not turbo kits out there. Just replace some stock internals with forged and you are good to go. Isn't gonna be cheap though. When you think about it you may find other cars at that price point that are better.