2016 Buick Regal Price Slashed

Jason Siu
by Jason Siu

The 2016 Buick Regal is getting a price reduction in hopes of increasing sales.

For the 2015 model year, Buick essentially dropped the price of the Regal by adding a new base model that started at $27,990 including destination. Although pricing for the base model Buick Regal remains unchanged for the 2016 model year, the sedan will only be offered in four trim levels, down from five. The largest price cut comes on the 2016 Buick Regal GS model, down from $38,310 to $34,990 – nearly a nine percent drop. The Buick Regal with Premium II trim will have its price dropped by $2,535 to $32,490.

SEE ALSO: Buick Regal, Verano Get New Cheaper Base Models

A redesigned Buick Regal is expected to debut next year, ahead of its production start in mid-2017. The company is expected to grow its sedan a bit in size, widening the gap between the Verano and the Regal in the marketplace. Sales of the Buick Regal in the U.S. have dropped 24 percent to 9,387 through June 2015.

[Source: Automotive News]

Discuss this story at our Buick Regal forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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  • Mike Mike on Aug 03, 2015

    Can't give that junk away. Sales are down at Buick over 6 percent.

    • See 1 previous
    • Mike Mike on Aug 03, 2015

      If it's so great why can't Government Motors give them away? Evidently, you're quite the minority in thinking the Regal is a great car. It was brought over from China and completely unchanged for U.S consumers likes or tastes. GM just thought they could make a fast buck and it didn't work. And a huge price cut is not what a company does with a "superb" car.