Lexus Testing No-Haggle Pricing at Dealerships
Lexus is borrowing a page out of Scion’s books by testing no-haggle pricing at a dozen of its dealerships.
The luxury arm of Toyota is testing out a non-negotiation pilot program at 12 of its 236 U.S. dealerships this year, similar to what Scion does with its Pure Price process. The company hopes that it will improve customer satisfaction at dealerships by committing to an upfront, fair transaction price on vehicles and convincing shoppers that the price is honest.
“While negotiation-free pricing is not revolutionary, we strongly believe the concept will further elevate transaction transparency and customer care,” said Jeff Bracken, general manager of Lexus U.S.
SEE ALSO: Scion Wants You to Skip the Dealership and Buy Online
Lexus has continued to gain ground in the luxury sales race but still trails behind BMW and Mercedes-Benz for total annual sales. The automaker did win the monthly luxury sales battle in the U.S. last month and through the first seven months of 2015, its sales are up 14 percent to 188,664 units.
[Source: Automotive News]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Definitely like the idea of a no haggle buying experience. It worked well for Saturn for years.
To say nothing of the cars, I've always liked Scion's no haggle pricing. It's obvious why other car makers haven't adapted this model, (that I know of) but I hope it does well with Lexus so that hopefully in the near future we can see this at more dealerships.