Acura's Latest Ad Puts a Spin on Crash Test Dummies

Jason Siu
by Jason Siu

Acura has put a spin on traditional crash test dummies in its latest ad.

The commercial, which focuses on safety, shows a technician getting ready to conduct a crash test. But instead of putting crash test dummies into the vehicle, the technician carefully picks up and buckles in a family of human beings. Obviously, Acura doesn’t conduct crash tests using human beings in the real world, but the sentiment is poignant.

Acura’s current models have excelled in crash tests with the 2016 ILX, 2015 TLX, 2015-2016 RLX, 2015-2016 MDX and 2016 RDX all being awarded the Insurance Institute for Highway Safety’s (IIHS) Top Safety Pick+. Every 2016 model year Acura vehicle that has been tested by the National Highway Traffic Safety Administration (NHTSA) have a five-star safety rating including the ILX, MDX, RDX, RLX and TLX.

SEE ALSO: 2016 Acura ILX Review

The commercial was created by agency Mullen Lowe and you can watch it below.

Discuss this story on our Acura Forum

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

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