Hyundai Wants to Help Uber Drivers Buy the Ioniq
Hyundai is exploring the possibility of partnering with Uber to promote its new Ioniq hybrid.
Toyota has had a beneficial partnership with Uber, providing incentives to Uber drivers using a Prius and now that has caught the attention of Hyundai. To help promote Prius usage, Toyota offers lease deals to Uber drivers and now Hyundai wants to do something similar.
The problem is, at least in Europe, Hyundai has ran into complications with the different mix of legislations, especially since some countries in the EU aren’t very keen on Uber. But the Korean automaker did confirm that it has “definitely been looking into Uber” and whether it can offer some sort of incentive.
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Ever since spy photos of the Hyundai Ioniq surfaced, long before its debut, the model has been compared to the Toyota Prius. Unlike the Toyota though, Hyundai offers an all-electric Ioniq variant. “We are looking into approaching European cities and coming to some agreement on charging infrastructure,” said Hyundai’s eco-car head, Ki Sang Lee. “We’d like to say we could provide all the finance ourselves, but it is of course too expensive. However, if cities were to, say, go in 50/50 with us to provide better fast charging then it could work.”
Although Hyundai is running into issues exploring the idea in Europe, it’s a strong possibility it could offer incentives in the U.S. just like Toyota.
[Source: Autocar]
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Hyundai was also the first brand to offer Uber Partner/drivers a $1000 rebate on a new car purchase or lease. Made a significant impact when I bought my car.