Don't Expect to See a Mercedes Pickup in the US Anytime Soon
The first-generation Mercedes X-Class pickup truck won’t be available in the U.S.
Speaking at the 2016 L.A. Auto Show, Mercedes-Benz USA CEO Dietmar Exlar confirmed last week that the X-Class isn’t heading to the U.S. market next year. He did, however, say that it’s a possibility that the next-generation model could be offered. “Once the next version of the truck comes out – when we see the next iteration – there might be an opportunity to bring it in the medium and the long-term,” he said.
SEE ALSO: Mercedes X-Class Truck Concept is Way More Posh Than the Nissan It’s Based On
For now, the Mercedes X-Class is expected to go on sale in other global markets in Europe, Latin America, South Africa, New Zealand and Australia starting next year. The concept was unveiled last month and the German automaker is still evaluating whether the U.S. market will eventually make sense.
“It’s the biggest segment we’re not in,” Exler said. “It’s overall an attractive, huge segment, but we need to make sure it’s the right time for Mercedes.”
Discuss this story on our Mercedes-Benz Forum
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
More by Jason Siu
Comments
Join the conversation
Quite unreal reading. A pick-up built and not heading to the US of A market that is the worlds biggest market for this vehicle type. Outstanding call in MB's part. Europe, Latin America, South Africa, New Zealand and Australia - yes some market but this a fraction of the US The vehicle should have been planned, designed and built for the USA roll-out simultaneously with the global launch - USA market should have been the first and the rest following a few months after Competition? sure. Will existing MB buyers also buy a Pick-up, perhaps? will traditional truck owners buy / upgrade to a perceived higher end brand - those that can afford it ? perhaps. Oh well ....