Lexus Spices Up the IS With Sriracha Paint Job
While other automakers are debuting their latest at the 2016 L.A. Auto Show, Lexus is taking an entirely different approach.
The Japanese automaker teamed up with Huy Fong Foods, best known for manufacturing Sriracha, to create a one-of-a-kind Lexus IS. Sporting an official Sriracha paint job, Lexus actually experimented with a range of mixtures and methods to create the Sriracha Red color. In fact, the company added Sriracha sauce to the paint itself, complete with flecks of chili-like flakes to create a custom paint job that mimics Sriracha sauce inside the bottle and topped with a clear coating.
SEE ALSO: 2017 Lexus IS Makes North American Debut
The project got brought to life with the help of West Coast Customs, who also created a Sriracha-injected steering wheel with Sriracha-like liquid cast in resin then formed into a Lexus steering wheel, complete with a warning for “Hot Handling.” Further playing to the theme are Sriracha Temperature Settings and a Sriracha Driving Mode, which tunes the powertrain for faster gear changes and more dynamic throttle mapping. Other upgrades to the interior include leather seats with hand-embroidered Huy Fong rooster logo, the Sriracha IS logo and green accents.
And just in case the emphasis on Sriracha isn’t evident, the sedan’s trunk has been packed with 43 bottles of the hot sauce for emergency condiment situations.
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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