Expect More Nissan NISMO Models in the Near Future
Nissan is putting a bigger focus on its NISMO road car business.
The Japanese automaker has announced it has established a new unit called the NISMO Cars Business Unit, which is part of Autech Japan, Inc. Autech is a Nissan group company that makes converted vehicles and Nissan hopes with the combined talent along with Nissan Motorsports International Co., Ltd. and other group companies, more appealing NISMO products can be developed in a shorter time.
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In the U.S., Nissan currently offers four NISMO models: 370Z, GT-R, Sentra and Juke. There are also NISMO variants for the Note and Patrol in markets outside the U.S., but Nissan plans to expand the range of NISMO road cars to cover new segments, while marketing them more globally. The company says current sales of NISMO cars is about 15,000 units a year.
Look for NISMO road cars to be shown at Nissan dealerships and showrooms and an expansion of events and activities for NISMO car owners in the near future. Nissan says the new unit will work with Nissan Motorsports International on marketing.
“As a Nissan sub-brand, NISMO further builds upon the core values of Nissan cars,” said Takao Katagiri, president and CEO of both Autech Japan and Nissan Motorsports International. “With the combined expertise of Nissan group companies, NISMO road cars will make customers enjoy Nissan cars more than ever.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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