That Time Chevy Spent 20 Minutes Relentlessly Trashing the '52 Ford
Car sales are remarkably civil these days. Most trash talk that happens between brands these days is light-hearted and usually is between Germany’s luxury brands. Back ’52, though, Chevrolet wasn’t pulling any punches.
We all know that Chevrolet’s production studio was more than capable of putting out a solid film extolling the virtues of its own technologies, but in 1952 they turned their attention to the competition and spent 20 minutes meticulously disassembling every one of the Ford’s features.
With solid dunks such as: “Advanced styling is one of Ford’s strongest boasts in ballyhooing the new product. And for Ford it certainly is an advance.”
“More than 70% of the people who buy Fords this year will have to put up with this outdated, inefficient, but overpriced engine.”
“Reports indicate that Ford is planning to discard the L-head V8 in the near future. Probably as soon as the company finds out whether it can build precision valve-in head engines of satisfactory quality in quantity.”
And “As you go around the new Ford you get the impression that it’s a conglomeration of styling effects borrowed from other manufacturers and, in some cases, already discarded by them.”
The video takes its time dunking on Ford more than LeBron. It’s a testament to the patience of the viewing public and Chevy’s determination not to let Ford get away with anything. So when you get to your local dealer, be sure to look for the 1952 Chevrolet Bel Air: It’s a superior product.
A version of this story originally appeared on GM Inside News.
Sebastien is a roving reporter who covers Euros, domestics, and all things enthusiast. He has been writing about the automotive industry for four years and obsessed with it his whole life. He studied English at the Wilfrid Laurier University. Sebastien also edits for AutoGuide's sister sites VW Vortex, Fourtitude, Swedespeed, GM Inside News, All Ford Mustangs, and more.
More by Sebastien Bell