#pickups

Which hard working truck would you rather own and operate, the Ford F-150 or Toyota Tundra?

General Motors is broadening the appeal of its truck range by offering a box-delete option on all of its full-size pickup models.

Old soldiers never die, they just fade away. At least that’s what American hero General Douglas MacArthur proclaimed during his farewell address to congress back in 1951.

Are you ready for grille-ing season? Ram celebrates its latest models and its tough-truck heritage with the following video.

Trucks are big business in North America and the Detroit Three reap a lot of their profits from these rough-and-tumble vehicles. To stay ahead of its rivals GM just announced that it’s “makin’ it rain in Fort Wayne” by sinking $1.2 billion into this Indiana pickup plant.

GMC boss Duncan Aldred wants to sell more of its products with premium “Denali” trim and the new Canyon midsize pickup could play a role in that.

Chevrolet is looking to move some metal. The bow-tie brand will start a national incentive campaign next month.

Trucks are big profit generators for automakers. The half-ton and heavy-duty pickup segments are probably the most fiercely competitive categories in the industry. Brands fight tooth and nail for every sale they can make. To move the metal they’re willing to leverage any and every competitive advantage no matter how small. Not surprisingly this winner-take-all mentality is delaying common-sense reform that benefits truck buyers.

Once upon a time trucks were built for work. They had manual door locks, crank windows and AM radios, if they had any sound system at all. Leather seats, air conditioning and voice-activated distractions were out of the question. Like a framing hammer, pickups were simple and effective.

The Ford F-150, Chevy Silverado, Ram 1500 and Toyota Tundra have all seen updates in the past year, but what about smaller pickups which are seen as more affordable and fuel efficient? Well, they may be on the way back to relevance.