People in These States Drive the Most Boring Color Cars

AutoGuide.com Staff
by AutoGuide.com Staff

In the world of automobiles, the color of a car can be a defining characteristic, often reflecting the personality and style of its owner. Recently, iSeeCars conducted a comprehensive study analyzing data from over 10 million 1- to 5-year-old used cars sold between January and August of 2018 and 2023. This study provides valuable insights into the shifting landscape of car color preferences across the United States.

As we explore the states where people tend to choose more conservative car colors, it's essential to bear in mind that white is the most popular car color in 40 states, while black reigns supreme in the remaining 10 states. Grayscale colors have also seen their dominance rise from 77.2 percent in 2018 to 78.9 percent in 2023, with gray gaining 4 percent in market share since 2018 and silver experiencing a 3.4 percent decline. Gray, white, blue, and orange have all gained substantial market share, while silver, red, black, and brown have lost ground. Additionally, it's worth noting that cars in uncommon colors such as beige and yellow tend to retain their value better than mainstream colors.

Utah: A Sea of White (Rank 46)

Our journey into the world of conservative car colors begins with Utah, which occupies the 46th spot on our list. Here, a notable 18.7 percent of cars favor non-subdued colors. The most popular car color in Utah is white, adorning an impressive 30.4 percent of vehicles. Surprisingly, the most popular non-greyscale car color in the state is blue, which accounts for 8.3 percent of the market. Despite Utah's stunning landscapes and natural beauty, its residents seem to prefer the timeless elegance of white.

Mississippi: A Monochrome Landscape (Rank 47)

Mississippi follows closely behind, securing the 47th position in our ranking. In this state, 17.6 percent of cars on the road feature colors that do not lean towards the more conservative end of the spectrum. Here, white is the reigning champion, gracing 29.9 percent of vehicles. Red, though bolder than white, represents the most popular non-greyscale choice, with a 7.4 percent market share. While Mississippi may be known for its rich culture and history, its car colors appear to lean towards the traditional.

Louisiana: A Palette of Neutrals (Rank 48)

Louisiana secures the 48th place on our list, with 17.4 percent of cars in the state favoring subdued colors. Similar to other states, white dominates the car color landscape here, gracing 29.0 percent of vehicles. Blue, often associated with calmness and serenity, takes the lead among non-greyscale car colors, comprising 7.5 percent of the market. While Louisiana's vibrant culture and lively music scene are well-known, its car color choices appear to embrace a more neutral aesthetic.

California: Surprisingly Subdued (Rank 49)

In the state of California, known for Hollywood and technological innovation, one might expect a burst of color on the roads. However, California lands at the 49th spot, with a mere 16.7 percent of its cars not painted in conservative shades. White, the most popular car color in the state, graces 30.5 percent of vehicles. Blue, often associated with the ocean and the sky, is also the preferred non-greyscale choice, accounting for 8.3 percent of the market. While California is celebrated for its diverse culture and creativity, its car color choices appear surprisingly subdued.

Hawaii: A Tropical Paradise with Muted Hues (Rank 50)

In the picturesque state of Hawaii, where natural beauty abounds, one might expect a vibrant spectrum of car colors. However, Hawaii lands at the 50th spot on our list, with only 16.3 percent of cars in the state featuring less colorful options. White takes center stage as the dominant car color, gracing 28.5 percent of vehicles. Blue, reflecting the surrounding ocean, emerges as the most popular non-greyscale choice, comprising 8.5 percent of the market. While Hawaii's landscapes are anything but boring, its car colors lean towards the understated.

Methodology:

To arrive at these rankings, iSeeCars analyzed over 10 million 1- to 5-year-old used cars sold between January and August of 2018 and 2023. The color of each car, as well as the location of sale, was tallied to determine the most popular car color nationally, in each state, and in each metro area. This data provides a comprehensive overview of the car color preferences across the United States, shedding light on the states where more conservative car colors tend to dominate the roads.

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This article was co-written using AI and was then heavily edited and optimized by our editorial team.

AutoGuide.com Staff
AutoGuide.com Staff

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