Gold-Coated Tata Nano is Hideously Ostentatious
There is such a thing of having too much of a good thing. Like gold… especially when it is on a Tata Nano. The most basic car on the road just got pimped to celebrate the 5,000th anniversary of Indian jewelry.
Tata Group, the company that makes the Nano, employed Titan, one of its subsidiaries, to make the very first pure gold jewelry car which will be launched in April/May 2011 under the name Goldplus Nano. The campaign to promote the flashy ride started in November when Tata asked the public to send in designs. Thirteen designs came in and the winner was announced December 24th.
The winning design will be immortalized on the Nano and will be made out of pure gold at the Titan manufacturing plant in Hosur, Bangalore. The contests purposed was to drum up positive attention for the car, which saw sagging sales in the latter part of 2010.
[Source: International Business Times]