Lamborghini Aventador Orders Far Exceed Expectations Says CEO Winkelmann

Colum Wood
by Colum Wood

With the launch of a microsite dedicated to the new Aventador LP700-4, Lamborghini is eager to point out just how well-received its new supercar is. With an initial claim that the first year was already sold out, CEO Stephan Winkelmann has now stated that, “Interest in the Aventador has been unprecedented and we have orders for far more than one year.”

Lamborghini does state that those who are interested can spec-out their Aventador at a dealer, but that the new microsite allows them to have a look at all the options before hand. Plus, it lets those of use who can’t afford the $380,000 700-hp carbon chassis beast to have some fun window shopping.

GALLERY: Lamborghini Aventador LP700-4

See video of the Aventador from its Geneva debut after the jump:

Get the Flash Player to see this player.

Colum Wood
Colum Wood

With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.

More by Colum Wood

Comments
Join the conversation
 2 comments
  • So if i was serious about buying one, what do i have to do? what 3 years? .....or more likely, these are orders placed by dealers, that plan to subsequently mark them up, and sell them for extra-profit. I'm sure there will be plenty available. Sad.

    • Colum Wood Colum Wood on Mar 24, 2011

      The real question is.... ARE you serious about buying one?

Next