Honda Insight Sales Up 62 Percent Amid High Gas Prices, Renewed Ad Spending

Derek Kreindler
by Derek Kreindler

Despite being written off as a failure in both critical acclaim and unit sales, the Honda Insight has seen sales explode as higher gas prices, a promotional blitz and a general upward trend in sales resulted in a 62.2 percent improvement in year-over-year sales numbers for Honda’s hybrid hatchback.

The Insight was regarded by almost everyone as a colossal flop, and its direct competitor, the Toyota Prius still outsells the Insight exponentially ( with 42,779 sold versus 6,058 Insights), but customers appear to be trickling back to the Insight, which can deliver 40 mpg in town and 43 mpg on the highway.

While Honda initially predicted 90,000, but in its peak year, Honda sold just under 21,000 Insights.

[Source: Ward’s Auto]

Derek Kreindler
Derek Kreindler

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  • Mark C Mark C on Apr 20, 2011

    EPA estimates say 40/43 for the Insight but I can easily achieve 52MPG on two lane state highways if I keep the speed below 60MPH. For the extra couple minutes it takes me to get there it's well worth the extra couple minutes. The drive is nicer too. I also have noticed the retail sale value of my 2010 Insight EX has crept up over $19,000 recently.

  • Noname Noname on Sep 01, 2011

    "if I keep the speed below 60MPH" you and ever other F'ing Prius GET OFF THE ROAD!!!!!!!!!