Hyundai a Savings Trendsetter, First Automaker to Offer Groupon Deal
Teeth whitening, salsa dance classes, fancy types of facials we can’t pronounce – Groupon delivers them to our inbox at a super discount. How can we ever pay full price for anything ever again? Now, Hyundai has gotten in the savings sprit and have tried out a Groupon deal… with big success.
This Groupon deal also marks the first time an automaker has gotten in on the promotion, and by all accounts, it’s workout out really well for Hyundai. The deal was offered in Chicago and 1,323 people got in a $29 oil change, inspection and tire rotation offered by 10 Hyundai dealers. Groupon daily deals let consumers pool their collective buying power. Once a certain number of people get in on a daily deal, it’s on, and they can save a bundle.
“We’re always looking for innovative ways to build dealers’ service business. Our Central Region team and a number of Chicago dealers recognized the power of Groupon to offer a compelling deal and generate new service leads,” said Brian O’Malley, general manager of Hyundai Motor America’s Central Region. “Based on initial response, we can clearly call the pilot program a success in driving traffic. If the long-term results are as encouraging as the initial data and dealers are supportive, we’ll certainly look at other ways to use Groupon in the future.”
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