Lamborghini Expects China To Overtake United States As Top Market
Lamborghini head Stephan Winkelmann said that China will overtake the United States as its largest market in the very near future. Winklemann said that the exact sales numbers would depend largely on the new Aventador, and how many units it could deliver to China.
Q1 2011 sales outstripped those of 2010, even though Lamborghini was only selling the Gallardo, while it sold the Murcielago alongside it in 2010. Lamborghini plans on expanding its sales network from 14 dealerships to 20 by year’s end. China’s Lamborghini customer tends to be younger and female, two demographics which tend to display greater brand loyalty, qualities that Winkelmann obviously wants in a customer.
Rolls-Royce announced earlier in the month that it expects China to become the third largest market for its cars, while Ferrari is also anticipating the country to become an extremely important market in the near future.
[Source: Reuters]
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