2012 Porsche 911 the Online Star of the Frankfurt Motor Show
We crowned it as the number one car in our Top 10 Frankfurt Motor Show list and apparently we weren’t alone, with the 2012 Porsche 911 generating more online buzz than any other vehicle unveiled.
According to a study by UK-based Kantar Media Precis, which tracked all news stories from the show, as well as the two weeks leading up to it, the new 911 generated the most articles, tweets and blog posts. The runner up was the Mercedes-Benz B-Class, while the BMW i3 Concept rounded out the top three. If the trend isn’t obvious, all of the top three spots belonged to German automakers, as did fourth, with the Audi Urban Concept. In fifth spot was Ford with the stunning Evos concept.
Giving a glimpse into what online outlets and readers are interested in, the study should be taken in context, with a German auto show certain to have a higher number of local German media covering their domestic auto industry. As well, it’s no coincidence that German automakers planned years in advance to debut major cars on their home turf.
GALLERY: 2012 Porsche 911
[Source: AutoNews]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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