Rolls-Royce 'Year of the Dragon' Phantom Sells Out in Two Months
Some people probably rolled their eyes when Rolls-Royce announced the Year of the Dragon Phantom, believing it would just be another poor-selling limited edition vehicle. But never underestimate just how strong the Chinese culture and beliefs are. Or rather, just don’t underestimate the wallets of those strong-believing Chinese.
The $1.2-million custom Rolls-Royce Phantom sold out in just two months. How many did they sell? Well, the luxury British automaker won’t reveal the number.
This clearly gives Rolls-Royce even more confidence in the Chinese market, where the company plans to add another 10 dealerships to its 14 existing ones.
The Rolls-Royce Year of the Dragon edition has “marvelous embroidery work” and a red exterior, which is the color of luck. There are also gold hand-painted dragons on each fender, same as the one that is hand-stitched on the cushions in the rear and in the headrests.
GALLERY: Rolls-Royce Year of the Dragon Phantom
[Source: Bloomberg]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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One will me converted to the most expensive car ever $60,000,000 + . Called The Symbol Of Success.