US Diesel Sales Surge as Hybrid's Fall in 2011

Jason Siu
by Jason Siu
us diesel sales surge as hybrid s fall in 2011

US diesel sales rose 27.4-percent in 2011 while hybrid sales dropped 2.2-percent, numbers that reflect a changing automotive climate in America and fly in the face of conventional stereotypes about diesel cars.

But thanks to offerings from BMW, Mercedes-Benz and the Volkswagen Group, diesel-powered passenger vehicle sales are on the rise in America. The 2.2-percent decrease in hybrid sales is, however, a little bit misleading, due to the earthquake and tsunami in Japan and the floods in Thailand. Both those natural disasters affected the production and availability of America’s most popular hybrids, including Toyota‘s Prius.

Nonetheless, expectations are high for diesel sales with Baum and Associates stating that sales could more than double from 3-percent of the market today to 6- to 6.5-percent by 2015. J.D. Power & Associates believes the US diesel market share could increase to 7.4-percent by 2017.

To aid in the projections, American and Japanese automakers are also expected to introduce diesel variants of their models in North America including GM’s new Cadillac ATS, as well as the Chevrolet Cruze, Jeep Grand Cherokee and Mazda CX-5.

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