Buick LaCrosse Commercial Stars Shaq – Video
Now that the legendary Shaquille O’Neal has retired from playing NBA basketball, the giant has become a natural fit for television commercials. His latest endorsement — the Buick LaCrosse which shows it has plenty of room even for a giant like Shaq.
The commercial, titled the “Oh Effect”, was shot in Pasadena, Calif. and has Shaq and his 325-lb frame highlighting what very few might know about the Buick LaCrosse. Features of the vehicle include its 36-mpg highway fuel economy courtesy of eAssist, a “light electrification” system which utilizes a lithium-ion battery system and electric motor-generator to enable regenerative braking capability and of course, its roominess.
As Shaq says in the commercial, he enjoys the Buick LaCrosse because he hes “shoes that are bigger than a hybrid…and are more stylish.”
The ad was directed by the infamous Erich Joiner whose past creations include the “Got Milk?” campaign. The Buick LaCrosse commercials starring Shaq will air during the NCAA Final Four tournament.
Watch a behind-the-scenes on the new Buick LaCrosse ad after the break.
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Why did the part when Shaq references his birth and his mom says that's a lot of boy, changed. Now it makes no sense.
I want to see him actually driving the car sitting like that... and where's the shots of him getting in and out of this so roomy car?????