Lagonda Still on Track as Aston Martin Plans China Expansion
Despite little news on the Lagonda front as of late, Aston Martin is reportedly continuing to prepare for the launch of its new sub-brand.
With an all-new DBS currently in the works as well, the Lagonda SUV could debut as early as the Paris Motor Show this Fall with Aston boss Ulrich Bez recently commenting that we’ll see a refreshed version of the much-maligned concept, “in the coming year.” In fact, Bez was reported to have said the car was “ almost complete” six months ago.
While initially proposed as a brand that will focus purely on SUVs, rumors have also surfaced that a large sedan could also be built as a rival to the Rolls-Royce Ghost.
Initially unveiled at the Geneva Motor Show back in 2009, the Mercedes GL-based Lagonda concept was not well received by the media and so the exclusive British automaker took a second look at the styling. Media commentary can, however, be misleading as we saw with the recent Bentley SUV concept, which offended journalists, but which stuck a cord with potential customers.
While sales of cars like the DBS continue to lag behind pre-recession levels, a high-dollar SUV like the proposed Lagonda is seen by many automakers as just the ticket to help improve sales – particularly in emerging markets like China, Russia and India where poor road infrastructure significantly limits the practicality of a low-slung sports car.
With Bentley recently showing its SUV concept and Lamborghini revealing the Urus SUV, the Lagonda can only be a question of when, not if.
GALLERY: Aston Martin Lagonda
[Source: AutoCar]
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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How is this any worse than that Bentley monstrosity.