MINI Salutes British Olympians With Horn-y Rendition of "God Save the Queen"
Ahead of the 2012 London Olympics MINI is celebrating its heritage with a usually cheeky tribute to the athletes of Great Britain.
Partnering with the London Philharmonic Orchestra with conductor Gareth Newman, MINI UK has produced a video performing the country’s National Anthem in its usually off-beat way. Rather than the typical instruments, the orchestra members honk horns on a collection of London 2012 Limited Edition MINI models.
In a release MINI calls its cars not just a “cult object” but a “cultural embassador”, something that’s apparently lost on YouTube commenters who have overwhelmingly up-voted a reply that reads, “*cough* German cars *cough cough*”.
That’s unlikely to stop MINI from quickly selling out of all 2,012 versions of the cars.
Watch the video below.
With AutoGuide from its launch, Colum previously acted as Editor-in-Chief of Modified Luxury & Exotics magazine where he became a certifiable car snob driving supercars like the Koenigsegg CCX and racing down the autobahn in anything over 500 hp. He has won numerous automotive journalism awards including the Best Video Journalism Award in 2014 and 2015 from the Automotive Journalists Association of Canada (AJAC). Colum founded Geared Content Studios, VerticalScope's in-house branded content division and works to find ways to integrate brands organically into content.
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