More Bespoke Lamborghinis on the Way Says CEO
The Lamborghini Aventador J is arguably one of the finest machines ever built, but its one-of-one exclusivity sparked jealousy. Luckily, the Italian exotic automaker plans on debuting more bespoke models in the near future.
Lamborghini CEO Stephan Winkelmann confirmed that more custom Lambos are in the works in addition to adding more customization options to its Gallardo and Aventador models. The custom, bespoke vehicles will be built at the automaker’s new prototype and concept development center in Sant’Agata, Italy.
As for its personalization program, Lamborghini will be giving buyers a lot more options when it comes to exterior paint shade, interior trim materials, and other accessories and upgrades. Clearly, Lamborghini has realized its owners don’t feel exclusive enough just by owning one of the exotics – setting it apart from the rest of the Lamborghinis on the road is also a priority.
GALLERY: Lamborghini Aventador J
[Source: Topspeed]
Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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