BMW European Delivery Goes From Dream to Disaster

Jason Siu
by Jason Siu

One of the more extravagant offerings BMW has for new-car buyers is to take European delivery of their vehicle. What could possibly go wrong with flying to Germany to pick up your new Bimmer at the BMW Welt and driving it on the Nurburgring before it gets shipped to America? As it turns out, lots.

Unfortunately for one M3 buyer, everything went wrong with his recent European Deliver experience, and he’s taken to the world wide web to voice his displeasure. M3Post forum member b-thumper ordered a 2013 E92 M3 in Atlantis Blue with Blue deviated stitching and the Individual piano trim. After arriving in Germany and checking into his hotel, he arrived early for his European delivery appointment.

To his surprise, the vehicle BMW has waiting for him wasn’t Atlantis Blue – it was Atlantic Blue. After consulting with several of the workers, including the person responsible for his European delivery, b-thumper was confronted with the bad news that there was likely an error at the factory in Germany. The offer was made to repaint the car, though that didn’t sit well for b-thumper who felt a re-painted car wasn’t what he ordered – and paid a premium for.

After waiting several hours back at his hotel, b-thumper was eventually given an X1 to drive instead of an M3. Hardly a suitable replacement, that became all the more obvious on the Nurburgring. Instead of having a sporty coupe to take around the world’s greatest track, he was stuck with an X1 that he simply took one lap in and “was thankful to be off the track as quickly as possible.”

Looking to rectify the situation b-thumper was eventually given the incorrectly-painted M3 to drive around while he was in Germany and the German automaker agreed to build him a new M3 with the paint shade that he originally ordered. Unfortunately, good news came with bad news: BMW would not be able to include the deviated leather stitching he originally ordered. Why? As it turns out, the M3 is only in production for a few more weeks and the lead time on the interior is eight weeks.

As of now, the issue still isn’t resolved and BMW hasn’t offered the buyer any sort of monetary compensation yet, except for two tickets to the BMW Museum.

[Source: M3Post]

Discuss this story at

Jason Siu
Jason Siu

Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.

More by Jason Siu

Join the conversation
3 of 31 comments