Toyota Proves Hydrogen Fuel is Bullsh*t… Literally
Toyota is out to prove that hydrogen fuel can be made from bullshit.
Hydrogen fuel cell vehicles have been at the center of controversy, with Tesla CEO Elon Musk going so far as saying that they’re “extremely silly.” Toyota, one of the first on the market with its Mirai, is out to prove that hydrogen fuel cell vehicles are not only sustainable, but that hydrogen fuel can be made from renewable sources. What better way to do that than to launch a marketing campaign that pokes fun at how people are calling hydrogen fuel cell vehicles “bullsh*t.”
The first online video is part of a series “Fueled by Everything” that is aimed to educate a broad audience on hydrogen fuel and vehicles powered by the resource. The first video is titled “Fueled by Bullsh*t” and was directed by award-winning documentary filmmaker Morgan Spurlock.
SEE ALSO: 2016 Toyota Mirai Review
As you can tell by the title of the video, Toyota literally took cow manure and manufactured hydrogen that worked on its 2016 Mirai. The brand points out that hydrogen can be manufactured from various other renewable energy sources including solar, wind and biogas from landfills. The 2016 Toyota Mirai will go on sale in California later this year.
“This project gave us the opportunity to dive into a world that most people don’t understand but has the potential to change our world,” said Spurlock. “Witnessing manure, something most of us view as being pretty disposable, being transformed into hydrogen fuel to power a car was pretty remarkable. I think this short film is pretty compelling evidence of what could be possible in the years ahead.”
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Jason Siu began his career in automotive journalism in 2003 with Modified Magazine, a property previously held by VerticalScope. As the West Coast Editor, he played a pivotal role while also extending his expertise to Modified Luxury & Exotics and Modified Mustangs. Beyond his editorial work, Jason authored two notable Cartech books. His tenure at AutoGuide.com saw him immersed in the daily news cycle, yet his passion for hands-on evaluation led him to focus on testing and product reviews, offering well-rounded recommendations to AutoGuide readers. Currently, as the Content Director for VerticalScope, Jason spearheads the content strategy for an array of online publications, a role that has him at the helm of ensuring quality and consistency across the board.
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Wait, where does steam and heat coming from...? That's right, you need energy to produce steam and heat! Wait, you need to transport TONS of shit into some GIANT fields, then collect methane gas, then transport it to another facility... then steam and heat it up to get hydrogen... hum... yeah. And what does your transportation need to move tons of shit around? That's right, you need energy to move those trucks as well... This is totally retarded, you may as well run the methane directly to generate electricity. Or how about, setup a dozen of solar panel, and every morning you wake up and then you get magical electricity directly from the sun???
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